Before You Begin
You need a profile you can edit: see Create your profile or Claim a profile the team built. Open the Creator Studio in another tab and work through the sections below. Every example here is made up, so feel free to borrow and adapt it.
1. Write a Headline That Says What You Do
The headline is the one line everyone sees: on your card, in search results and on the one-pager. Say what you create or do, for whom, and the form it takes.
Veteran, leader, motivational speaker.
Marine veteran keynote speaker on leading through change for healthcare and logistics teams.
Audience, topic and format are all in the line.
Writer and storyteller sharing my journey.
Army spouse and freelance writer covering PCS moves, military housing and family finance for national outlets.
A brand or editor knows exactly what to commission.
Host of a podcast about the military.
Host of a weekly podcast with 140 episodes on post-service careers, featuring recruiters and veterans who made the jump.
Format, volume and guest mix tell a sponsor what the show is.
Photographer. Veteran. Available for hire.
Navy veteran photographer shooting homecomings, unit events and brand campaigns for defense and outdoor companies.
Says what you shoot and for whom.
Micro-influencer, growing every day!
Air National Guard medic sharing fitness and injury-recovery routines for service members over 35.
A precise audience is worth more than a vague size.
2. Write Bios That Help Someone Decide
The short bio appears on your card; the full bio appears on the profile. Write the short one first: who you help, how, and one proof point. The full bio adds background, the work you’re proudest of and what you’re looking for.
I love helping people and sharing my story. I served for 12 years and now I create content.
I help first-time supervisors lead well. Twelve years as an Air Force maintenance NCO, now a coach and podcaster with 140 episodes on leading teams you didn’t pick.
Hi, I'm Jordan. After serving in the military I decided to follow my passion for content creation and leadership.
Jordan Avery spent twelve years leading Air Force maintenance crews before becoming a leadership coach for new supervisors. Her podcast, First Shift, has 140 episodes and a listenership of shop-floor leads, charge nurses and junior managers. She speaks at industry conferences and writes a monthly column for a trade magazine.
Third person reads better on a one-pager and in a conference program.
3. Pick Expertise You Want to Be Booked For
Expertise tags drive the Discover filters and the collections you appear in. Pick three to five topics you want to be found for; you can add up to eight. Don’t add a topic just because you know it. Add it because you want work in it.
Military Life, Fitness & Performance, Leadership, Entrepreneurship, Travel & Adventure, Food & Cooking, Gaming, Entertainment
Leadership, Transition & Careers, Education & Training
Three tags that match the headline make every search that finds you a good one.
4. Choose Featured Work That Proves the Headline
Three to five items, each with a link and one line on your part in it. A brand reads featured work before anything else. See Add featured work and channels for the mechanics.
Podcast episode.
Episode 112: a recruiter and a veteran compare notes on the first 90 days in a civilian role. 18,000 downloads as of September 2026.
What it’s, who is in it, and a dated result.
Spoke at a conference.
Closing keynote, 2026 Regional Logistics Summit, 600 supervisors: leading teams you didn’t pick.
5. Say What You Are Open To
In Collaborate, check the offerings you actually want and add a one-line note to each: the format, the audience, what a partner gets. Be honest about your availability. "Limited availability" is a perfectly good answer.
Speaking: yes.
Speaking: 45-minute keynote or 90-minute workshop for new managers; in person in Texas, virtual anywhere.
Sponsored content: open to anything.
Sponsored content: one podcast segment plus a newsletter mention, for products my listeners would actually use at work.
6. Check the Card, Then the Page
Open Preview. Read the card first: name, headline, tags. Then the page. Then the one-pager. If any of the three doesn’t say what you do in one glance, fix the headline, not the bio.
None of this guarantees bookings or a spot in a collection. It just makes you easy to find, easy to understand, and easy to say yes to. That’s what a media kit is for.
What Success Looks Like
A brand that’s never heard of you can read your card in Discover and say in one breath what you do, who for, and what they could book you for. The profile reads like a media kit: specific, dated, and backed by links.
Common Problems
- Everything sounds generic. Swap adjectives for specifics. Instead of "passionate storyteller," try "podcast host, 140 episodes on post-service careers."
- You’ve a small audience. Lead with the work and the people you reach, not the number. Leave the figure blank if it doesn’t help.
- Too many topics. Three to five tags you want to be booked for beat eight you just know about.
Questions People Ask
What should a military creator media kit include?
A specific headline, a short bio that says who you help and how, three to five pieces of featured work with links, your channels with dated figures, the kinds of partnerships you’re open to, and a way to reach you. Your MIC Index profile and its one-pager cover all of these.
How long should the bios be?
The short bio is up to about 250 characters and appears on your card. The full bio is up to about 1,500 characters and appears on the profile page. Write the short one first.
Do I need a big audience to be worth listing?
No. There’s no follower minimum, and brands often want a specific voice for a specific audience. Show the work and the fit.
Will a better profile rank me higher?
There’s no ranking to buy or earn. Discover is ordered editorially and by the filters a visitor chooses. A clear profile simply matches more searches and is easier to say yes to.
Edit your profile in the Studio
Related Guides
- Use the Creator Studio: A tour of every section, how your drafts save, and what happens when you submit for review.
- Add Featured Work and Channels: Show what you’ve made, explain your role in it, and add your audience numbers with the date you pulled them.
- Create Your Profile: Sign up from the join page, sign in from your email, and build a profile that’s ready to go live.
- Share Your Profile: Grab your profile link, your one-pager, and ready-to-post graphics.
Found a step that no longer matches the product? Report an outdated step and the team will re-check it.